This June, we're thrilled to celebrate three years of the exciting Nordlys adventure! It's the perfect opportunity to look back on our key moments, the challenges we've overcome, as well as our successes and future plans. An interview with Anne-Sophie, co-founder of the brand.

Key moments in our history

We are a young brand created in 2021 by three passionate interior design and furniture enthusiasts. In a sector marked by a strong industrialization of tastes, the goal is to bring a breath of fresh air with authentic pieces made from sustainable materials. “In fact the “The starting point for Nordlys is first and foremost our shared vision between my co-founders and me and our desire to shake things up,” according to Anne-Sophie.

Some key dates in our journey:

• August 2021: Thanks to initial funding, we were able to build up our first stocks and launch our production.This moment is truly one of the most memorable of our adventure.” for Anne-Sophie.  
• November 2021: First sale on the site in November 2021, “the first real sign that our project is coming to life."
• August 2022: The start of our collaboration with Maison du Monde boosted our sales and allowed us to establish a solid foothold. This milestone symbolizes the recognition of our quality and commitment. According to Anne-Sophie, "The collaboration with Maisons du Monde has really boosted our sales and given us real legitimacy in the market."
• Spring 2023: Llaunch of our outdoor range, expanding our offering.
• October 2023: The collaboration with La Redoute has begun, confirming our positioning in the segment.

Challenges and resilience

Like any young company, we have overcome various challenges along the way.

Summer 2022 was particularly challenging due to the difficulties related to the euro/dollar exchange rate and inventory management. "The challenges of international trade are constant. We want to satisfy our customers while avoiding overproduction, which is a delicate balancing act between ethics, customer satisfaction, and logistical realities." Paradoxically, during this period of lockdowns and border closures, Anne-Sophie and her team chose to go against the grain by launching the brand's international expansion. They understood that, nowadays, with consumption and the need for escapism increasingly driven by online shopping, this step was essential. From the outset, the furniture has been exported throughout Europe. 

It was also at this time that the Nordlys concept truly took shape! Like many others, Anne-Sophie became aware of the importance of inner well-being and family harmony during the Covid period: we always feel better surrounded by furniture that is both aesthetically pleasing and functional. Thus, during lockdown, she began to shape the brand, making the famous hygge the cornerstone of her concept. 

Thanks to the perseverance and intensive prospecting of our team, we overcame these difficulties! The collaboration with Maison du Monde was a breath of fresh air that allowed us to realign our growth trajectory.

Towards a promising future

Nordlys has a bright future. We are constantly developing new furniture to ensure we always offer original and trendy pieces. Next step? The launch of a new range using bamboo as the main material. According to Anne-Sophie, “This material is not only exotic but also perfect for humid environments.” Any ideas? 

In addition, bamboo has many other advantages:

• Durability and strength: Tvery resistant to tensile stress, long service life.
• Lightness: FEasy to transport and handle, while remaining robust.
• Ecological: Rapid growth, absorbs more CO2, releases more oxygen.
• Aesthetic : Natural and warm appearance, adaptable to various styles.
• Water and moisture resistance: Ideal for bathrooms and outdoor furniture.
• Antibacterial: Natural hygienic properties.
• Ease of Maintenance Simple cleaning, scratches easily repairable.

We firmly believe that integrating this new range will allow us to reach a wider audience and meet specific needs. 

Growth that goes hand in hand with our ethical commitments

Since our inception, we have placed ethics at the heart of our mission. We collaborate with carefully selected manufacturers, subject to rigorous social audits to guarantee exemplary working conditions. Our products are made from sustainable, FSC and OEKO-TEX certified materials, ensuring our customers receive products that are both environmentally friendly and safe for their health.

Our pre-sale production approach, designed to avoid overproduction, reflects our commitment to ethical and environmentally responsible resource management. We constantly strive to balance supply and demand while adhering to our vision of responsible production.

Conclusion

In three years, Nordlys has come an incredible way, overcoming challenges, celebrating successes, and laying the foundations for a sustainable future. As we look ahead, we remain true to our values of ethics, quality, and sustainability. Thank you for being part of our adventure and sharing our vision of a world where individual and collective well-being is at the heart of every creation!